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Picture(s) That made your day; Title says it all :]
Topic Started: Mar 2 2013, 10:15 AM (327,203 Views)
stargatedalek
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I'm not slow! That's just my moe!

Posted Image

This is 100% real.

Triple dose of irony eh Schleich...

So not only is Schleich using the frankly unsettling sentiment of; "It doesn't matter what our products look like, your kids aren't smart enough to care!" but they actually used another companies product in their advertising, and implied it was an example of a superior product.
Edited by stargatedalek, Jan 23 2018, 06:58 PM.
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HarryD28
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Lover of the Legless

I like that picture! It is so true, I remember when I was a young lad how cool it was to get a new toy animal. My parents just saw another little plastic thing, but I saw a real animal, in it's habitat with real behaviors, even though I was just playing in my yard. Good times.

I really wish Schleich was available to me when I was younger. They are light years ahead of the toy animals I had. I see them today and still want to buy a few, but I'm not sure the wife would approve. I may still have to get the Cobra & the Crocodile...
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Anton
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King of Cotingas

It literally does not imply anything like that, sgd.

All it does is explain that a toy can be simply that to one person, whereas it can spark inspiration and imagination to another... There is NOTHING in that advertisement that insinuates that children who play with their toys are unintelligent (quite the contrary, even).

I will agree, however, with the second point. The use of the Papo T.rex is quite the questionable advertisement/comparison. My only guess is that the marketing team, not otherwise very knowledgeable about their own product, plucked a random rex they found online to use, which turned out being the respective toy from one of their competitors? That raises the question about copyright infringement, however...
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stargatedalek
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I'm not slow! That's just my moe!

Anton
Jan 24 2018, 03:45 PM
It literally does not imply anything like that, sgd.

All it does is explain that a toy can be simply that to one person, whereas it can spark inspiration and imagination to another... There is NOTHING in that advertisement that insinuates that children who play with their toys are unintelligent (quite the contrary, even).

I will agree, however, with the second point. The use of the Papo T.rex is quite the questionable advertisement/comparison. My only guess is that the marketing team, not otherwise very knowledgeable about their own product, plucked a random rex they found online to use, which turned out being the respective toy from one of their competitors? That raises the question about copyright infringement, however...
I was trying to be dramatic with the phrasing.

What it does imply, is that children have low standards and it doesn't matter whether you, as the parent/purchaser, think the product lives up to your standards.

Frankly even as a child I knew better than to buy Schleich over the much nicer Safari or CollectA, but Schleich maintains a depressing degree of omnipresence largely due to consumers buying things more or less blindly for children and it's disturbing to see Schleich dedicate themselves to that sentiment.
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Danny
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I've never liked the Schleich dinos but collect the heck out of their wildlife... Wonder how many of their marketing team got fired after that one o.o
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stargatedalek
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I'm not slow! That's just my moe!

Danny
Jan 24 2018, 06:44 PM
I've never liked the Schleich dinos but collect the heck out of their wildlife... Wonder how many of their marketing team got fired after that one o.o
They do have a rather lovely pelican from a few years back, I recommend it.

Even their dinosaurs from this year, while a farcry from collecting based companies like Kaiyodo, are a huge improvement and are almost on-par with Safari/CollectA/Bullyland/etc.
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Dylan
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If it's a child's toy (and used as such) what matters to the guardian is irrelevant
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stargatedalek
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I'm not slow! That's just my moe!

Dylan
Jan 25 2018, 03:54 AM
If it's a child's toy (and used as such) what matters to the guardian is irrelevant
It's relevant because the guardian is the one spending money on inferior products. Anyone (children included) looking at a Schleich figure side by side with a Safari can tell the Safari uses higher quality plastic, is more detailed, and if they're even a little teeny tiny bit of a nerd they can tell it's closer to the real animal. But that doesn't happen because Schleich has brand recognition, they are literally charging more for inferior products and parents are buying them up because they don't think children care, and that is the mentality this add is intended to be promoting.
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Anton
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I don't believe for a second that Schleich would intentionally compare themselves to the competitor, and certainly not by calling themselves inferior to the competitor. All I see in this ad is promoting open-mindedness and creativity. Marketing-wise it's an unfortunate coincidence that they used a figurine by the opponent, but it's no more than that - a coincidence.

Btw, the comparing of the two brands is highly subjective. It's not about "higher quality plastic" - it's just a different plastic, and I for one definitely prefer the one Schleich uses. I don't know extinct animals well so I won't comment on those, but comparing the living animals on the online catalogs of both brands I feel the Schleich animals are actually, in most cases, a lot more realistic... If it's the other way around for extinct animals then that's cool, and they both have a different niche in the demand for animal toys.

In my opinion, they're just different products that cost a different amount of money and everybody should have the right to choose. Some people prefer Burger King, some people prefer McDonald's, but at the end of the day the latter is a more profitable company as well. Does that insinuate parents buying burgers for their kids think their children are stupid and won't taste the difference anyways? In my opinion, that's a stretch.
There's many factors into play here, culturally and economically (European vs American company), historically (founded in 1935 vs 1982), personal preference-wise (rather have a few more realistic toys or a bunch of toys that fit well together)... I don't think blaming solely the 'brand' for a price and quality difference is relevant at all here.

BTW, if you were a parent and thought your child wouldn't care if they got product A or product B, why would you ever buy the more expensive product? That just makes no sense.
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magpiealamode
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No good hero is a one-trick phony.

In other news, for the literary nerds out there...
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Posted Image Viggen
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I feel so bad for Bob.
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Posted Image Xenephos
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ᴀ ʟɪᴛᴛʟᴇ ᴏʙsᴇssᴇᴅ

Posted ImagePosted ImagePosted ImagePosted ImagePosted Image
Edited by Xenephos, Jan 30 2018, 07:58 PM.
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Posted Image Xenephos
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ᴀ ʟɪᴛᴛʟᴇ ᴏʙsᴇssᴇᴅ

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Because the day of chocolate and love is coming up
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Guilmon
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Rob Schneider herp de derp, rated PG-13!

Posted Image was watching Harry Potter while playing Pokémon....
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Deerfad
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History is indeed little more than the register of the crimes, follies, and misfortunes of mankind.

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